Klaviyo, a powerful platform, offers a wealth of features to enhance your business's email marketing strategy. However, many businesses struggle to fully leverage its potential due to common challenges such as ineffective segmentation, suboptimal automation flows, a lack of A/B testing, and poor email design. By understanding these challenges and implementing effective solutions, you can significantly improve your email marketing results.
From November until January, the marketing calendar is jam-packed with shopping events. It starts with Black Friday and Cyber Monday, runs through Christmas and Boxing or St. Stephen’s Day, and culminates in New Year’s Eve.