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Every time your business interacts with people, you are expecting excellent results. You want to see conversions, purchases being made, and goals being achieved. Every action a person takes should be impacting your bottom line positively, but is it?

Have you ever looked at your online sales reports and thought the average order value is too low? You aren’t alone. Many organisations encounter this problem at some point.

Every year, millions of brands participate in Black Friday. They come up with interesting campaigns and all kinds of marketing tactics, many of which they use in some way throughout the festive season.

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