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Have you ever sat at your desk staring at a computer screen and wondering how you can increase revenue? All the usual ideas pop into your mind: promotions, social media campaigns, and even email marketing.

Have you ever looked at your online sales reports and thought the average order value is too low? You aren’t alone. Many organisations encounter this problem at some point.

Every year, millions of brands participate in Black Friday. They come up with interesting campaigns and all kinds of marketing tactics, many of which they use in some way throughout the festive season.

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