Black Friday and Cyber Monday (BFCM) aren’t just about deals – they’re pivotal moments for businesses to tap into massive revenue streams. Yet, with these opportunities come challenges, both for customers overwhelmed by the shopping frenzy and for businesses trying to break through the noise. In this blog, we'll explore the key pain points faced during BFCM, backed by our case studies and past successes, and provide actionable insights to help you not only navigate but thrive during these critical sales events.
Can you believe we have reached the end of the year already? It’s been packed with opportunities for digital transformation! But have you used them, or is your business falling behind?
Have you ever sat at your desk staring at a computer screen and wondering how you can increase revenue? All the usual ideas pop into your mind: promotions, social media campaigns, and even email marketing.
Have you ever looked at your online sales reports and thought the average order value is too low? You aren’t alone. Many organisations encounter this problem at some point.
Every year, millions of brands participate in Black Friday. They come up with interesting campaigns and all kinds of marketing tactics, many of which they use in some way throughout the festive season.