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Every year, businesses plan their Black Friday campaigns meticulously. This singular day (or weekend for some) has evolved into an unparalleled shopping phenomenon, a whirlwind of discounts, and an all-out battleground as businesses fight to capture consumer attention. Customers anticipate jaw-dropping promotions and want to partake in the shopping frenzy.

Email marketing is a big part of any marketing strategy, that’s undeniable. But, email marketing can be challenging! You have to build an email list, create campaigns and content, send out emails, and cross your fingers that the email doesn’t bounce or land up in spam.

All businesses share one goal: To improve efficiency. Even if it’s not written down somewhere or agreed to in a formal meeting, every organisation knows that new ways of working can improve outcomes.

From November until January, the marketing calendar is jam-packed with shopping events. It starts with Black Friday and Cyber Monday, runs through Christmas and Boxing or St. Stephen’s Day, and culminates in New Year’s Eve.

The holiday season — which is how Americans refer to the shopping period from Black Friday until New Year’s Eve — is rapidly approaching, and for marketers, it's a battleground of epic proportions. The days of simply decking out your website with a festive banner and expecting holiday sales to roll in are long gone. 

Every time your business interacts with people, you are expecting excellent results. You want to see conversions, purchases being made, and goals being achieved. Every action a person takes should be impacting your bottom line positively, but is it?

Are you keeping up with the ever-increasing expectations of today's customers? In this digital age, businesses are witnessing a profound shift in customer behaviour, demanding a corresponding evolution in strategy. As the customer journey undergoes continuous transformation, it's crucial for businesses to adapt their approach to stay relevant and effectively connect with their target audience.

How much time do you think customers spend scrolling through TikTok videos or Instagram reels? Is it 10 minutes, half an hour, or closer to an hour?

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