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It’s a new year, and that means renewed enthusiasm for marketing efforts. It’s also an opportunity to hop onto the marketing trends for 2024. Although the year is still to unfold, here is what we think will be popular.

Can you believe we have reached the end of the year already? It’s been packed with opportunities for digital transformation! But have you used them, or is your business falling behind?

Every year, businesses plan their Black Friday campaigns meticulously. This singular day (or weekend for some) has evolved into an unparalleled shopping phenomenon, a whirlwind of discounts, and an all-out battleground as businesses fight to capture consumer attention. Customers anticipate jaw-dropping promotions and want to partake in the shopping frenzy.

Email marketing is a big part of any marketing strategy, that’s undeniable. But, email marketing can be challenging! You have to build an email list, create campaigns and content, send out emails, and cross your fingers that the email doesn’t bounce or land up in spam.

Every time your business interacts with people, you are expecting excellent results. You want to see conversions, purchases being made, and goals being achieved. Every action a person takes should be impacting your bottom line positively, but is it?

Can you believe that Black Friday and Cyber Monday (BFCM) are less than six months away? Yes! The biggest shopping days of the year are just a few months away.

Have you ever sat at your desk staring at a computer screen and wondering how you can increase revenue? All the usual ideas pop into your mind: promotions, social media campaigns, and even email marketing.

Content marketing is an important part of any marketing strategy. Look at almost any business article, and you will find suggestions to improve your website, increase engagement through social media, and provide meaningful content on your blog.

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