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It’s a new year, and that means renewed enthusiasm for marketing efforts. It’s also an opportunity to hop onto the marketing trends for 2024. Although the year is still to unfold, here is what we think will be popular.

Are you keeping up with the ever-increasing expectations of today's customers? In this digital age, businesses are witnessing a profound shift in customer behaviour, demanding a corresponding evolution in strategy. As the customer journey undergoes continuous transformation, it's crucial for businesses to adapt their approach to stay relevant and effectively connect with their target audience.

Imagine you are the manager of a call centre talking to one of your customer support agents.

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