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In today's digital age, email marketing remains a powerhouse for connecting with your audience and driving conversions. But crafting emails that resonate and compel action requires more than just compelling content. Let's delve into key design elements to elevate your email campaigns and unlock their full potential.
In 2022, we signed a new B2C customer who needed help with email marketing. Initially, we wrote, designed, and scheduled emails for them, and the customer’s revenue from email marketing increased by 509.8% in just a few months.
It’s a new year, and that means renewed enthusiasm for marketing efforts. It’s also an opportunity to hop onto the marketing trends for 2024. Although the year is still to unfold, here is what we think will be popular.
Can you believe we have reached the end of the year already? It’s been packed with opportunities for digital transformation! But have you used them, or is your business falling behind?
Every year, businesses plan their Black Friday campaigns meticulously. This singular day (or weekend for some) has evolved into an unparalleled shopping phenomenon, a whirlwind of discounts, and an all-out battleground as businesses fight to capture consumer attention. Customers anticipate jaw-dropping promotions and want to partake in the shopping frenzy.
Email marketing is a big part of any marketing strategy, that’s undeniable. But, email marketing can be challenging! You have to build an email list, create campaigns and content, send out emails, and cross your fingers that the email doesn’t bounce or land up in spam.
All businesses share one goal: To improve efficiency. Even if it’s not written down somewhere or agreed to in a formal meeting, every organisation knows that new ways of working can improve outcomes.
From November until January, the marketing calendar is jam-packed with shopping events. It starts with Black Friday and Cyber Monday, runs through Christmas and Boxing or St. Stephen’s Day, and culminates in New Year’s Eve.