It’s a new year, and that means renewed enthusiasm for marketing efforts. It’s also an opportunity to hop onto the marketing trends for 2024. Although the year is still to unfold, here is what we think will be popular.
Are you keeping up with the ever-increasing expectations of today's customers? In this digital age, businesses are witnessing a profound shift in customer behaviour, demanding a corresponding evolution in strategy. As the customer journey undergoes continuous transformation, it's crucial for businesses to adapt their approach to stay relevant and effectively connect with their target audience.
How much time do you think customers spend scrolling through TikTok videos or Instagram reels? Is it 10 minutes, half an hour, or closer to an hour?
Imagine you are the manager of a call centre talking to one of your customer support agents.
Think about the last time you made a big purchase. Did you consult online sources to determine what product would be best, to compare prices, or to get reviews?
Can you believe that Black Friday and Cyber Monday (BFCM) are less than six months away? Yes! The biggest shopping days of the year are just a few months away.
In today's fast-paced and highly competitive business landscape, meeting customer expectations has become more crucial than ever. Customers are no longer content with passive interactions; they seek personalised experiences that resonate with their unique preferences and needs.
We are almost halfway through 2023, and the ecommerce landscape is more competitive than ever! Online shoppers have endless options at their fingertips so standing out in a sea of competitors can feel like an impossible task. But it isn’t.