We get it – you want to get the most out of your HubSpot account, without spending hours trying to figure it all out. You want to utilise time as best you can to ensure you’re getting your money’s worth, whilst still knowing how to use HubSpot to its best ability.

Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

When you’re putting together a content plan visual content is as important as any word you write. Reams and reams of text tends to overwhelm the eye and can make it tough to consume. Using imagery not only means you can break up your text into more digestible pieces, but you can also convey the essential message of your content at the blink of an eye with the right graphic or photo. The relationship between visual and text-based content can be fraught with conflict and a struggle for dominance, or it can be one where they complement each other and the text becomes the extra words, tacked onto the thousand that a picture can say.

What makes a successful digital marketing strategy? Is it an obsession with analytics or captivating copy, how about strategic social media campaigns?

While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey.