The millennial generation is defined as those born in the 1980s through to the mid-late 1990s and is considered by many marketers to be one the largest consumer bases globally, and growing swiftly. Yet, to market to millennials, you’re going to have deploy many different tactics. First of which is understanding. As a generation they are different from their predecessors in many different ways, having grown up in the booming evolution of technology, completely changing and directing their experience. This means they react differently to various marketing strategies and triggers, and their response can be wildly unexpected and unpredictable.

What Are Buyer Personas?

Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better. They make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.