We get it – you want to get the most out of your HubSpot account, without spending hours trying to figure it all out. You want to utilise time as best you can to ensure you’re getting your money’s worth, whilst still knowing how to use HubSpot to its best ability.

Did you know that this year it was predicted that more people will have mobile phones than running water or electricity at home? Mind-blowing. 

It’s true, more and more people are being connected to the Internet, every single day. As you may have guessed, Google is the number one most visited place on the Internet, after which comes YouTube and Facebook, in that particular order. Twitter and other social media platforms showed some strong behaviour in website rankings too, according to We Are Social.

Which begs the question, if your brand doesn’t have a good social media strategy, what on earth are you doing?

Congratulations! As a social media manager, the fate of the brands you represent is firmly in your hands (talk about pressure!). Joking aside, creating and managing social content requires a strategic mind, a love of data and an in-depth understanding of your audience. Daunting, but doable.

Without further ado, I’ll take you through the six things to keep in mind when creating and managing a social media strategy