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How to use personas to optimise your digital marketing strategy

Nick Jackson Digital Strategy Tagged Tags: , , , , , , , , , ,

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Today’s consumers are bombarded with thousands of pieces of content on a daily basis, rendering Mad Men-esque marketing tactics of yesteryear ineffective. Instead of shoving your message in your audience’s face, you need to pull them towards you via engaging, relevant content. In other words, you need to create tailored messaging that speaks directly to… continue reading of How to use personas to optimise your digital marketing strategy »

What is a customer journey (and why should you care)?

Nick Jackson Digital Strategy Tagged Tags: , , , , ,

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What makes a successful digital marketing strategy? An obsession with analytics? Captivating copy? Strategic social media campaigns? While these three qualities play a part, they’re not the be-all and end-all. Instead, the essence of a digital strategy that garners ROI is one that’s built around a thorough understanding of the customer journey. Also known as… continue reading of What is a customer journey (and why should you care)? »

Six of the best tips for successful social media management

Nick Jackson Social Media Tagged Tags: , , , , ,

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Congratulations! As a social media manager, the fate of the brands you represent is firmly in your hands (talk about pressure!). Joking aside, creating and managing social content requires a strategic mind, a love of data and an in-depth understanding of your audience. Daunting, but doable. Without further ado, I’ll take you through the six… continue reading of Six of the best tips for successful social media management »

Twitter blocks bulk posting: What you need to know

Greg Furlong Platform updates, Social Media Tagged

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Keeping Twitter free from spam has become a top priority, and one of the most common spam violations is the use of multiple accounts in an attempt to artificially amplify or inflate certain Tweets. Twitter prohibits any attempt to use automation to post what may be considered as spam. As such they have put in… continue reading of Twitter blocks bulk posting: What you need to know »

Irish social media management start-up opens in SA, creates local team

Greg Furlong Press Tagged Tags:

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New local office opens its doors and employs local staff Agency services offered alongside core software platform Warbble, a dynamic challenger to the more established social media management platforms, is opening a South African office and growing a local team of digital media specialists. In fact, the South African office will represent the hub from… continue reading of Irish social media management start-up opens in SA, creates local team »

The Best Time To Post On Social Media

Greg Furlong Uncategorised Tagged

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This is one of the most frequently required insights when any marketer is building a social media strategy. Marketers rightly stress the importance of great content and outstanding design to attract eyeballs on social media. While these two elements are the pillars of any social marketing strategy, they are not sufficient to maximise results. A… continue reading of The Best Time To Post On Social Media »

Get Your Law Firm Started With Content Marketing

Emmett Gallagher Uncategorised Tagged

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Are you wondering if launching content marketing for your law firm will result in a reduction in your consultations and clients? It would be an easy but erroneous conclusion. Research proves that 35% of legal consumers start their search using online resources. Having a website in today’s world is not enough to get you placed… continue reading of Get Your Law Firm Started With Content Marketing »